Deciphering search intent: 5 areas to get you started

As digital marketers, we depend on search engines to properly categorize and prioritize search results based on their intention, extension, and authority. Essentially, for digital marketing to...

Sharpen your digital marketing skills with an SMX East workshop

Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East workshop series. Join...

9 VR Marketing Examples That You’ll Want to Steal for 2019

I won't lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about...

How to Improve Your Link Building Outreach Pipeline

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets...

SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land,...

The EU’s Competition Commissioner is investigating Amazon

Margrethe Vestager, the European Union’s competition commissioner, said on Wednesday that the oversight agency is looking into Amazon’s business practices. Why? While acknowledging that hosting third-party merchants provided...

5 Ways Augmented Reality (AR) Is Transforming Retail

For the past few years, augmented reality (AR) has been discussed as a useful but far-fetched solution, particularly in retail. However, partially due to the launches of Apple's...

Wanted: Session proposals for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place January 30-31, 2019. Specifically, we’d love to hear from...

Amazon now 3rd-biggest digital ad seller in US

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1 percent of US digital...

Unriddled: Facebook’s Redemption, the ‘Meaning’ of Search Engines, and More Tech News You Need

The summer might be coming to an end, but the Big Tech community is still hot with news around Google's meaning-based algorithm update, social media leaders' upcoming...

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