Forget me not: 3 steps to make your PPC ads more memorable

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have...

Report: Traditional methods of personalization don’t work for millennials and Gen Z

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform...

25 Case Study Examples Every Marketer Should See

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Sure, you can tell potential customers your marketing team...

SearchCap: Aivon launches blockchain-based protocol, increasing PageSpeed, memorable PPC ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forget me not: 3 steps...

Analysts say Amazon’s advertising business will surpass AWS by 2021

For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s...

10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Most real estate agents have a social...

You Got The Click! Now What?

Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search,...

Unlocking the full potential of transactional emails

To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes...

11 Blockchain Companies You Should Be Paying Attention To

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of...

Ranking the 6 Most Accurate Keyword Research Tools

In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled...

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