How to determine if you’ve been hit by negative SEO

Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure...

New Google Search Console adds filter for Web Light search appearance

For the first time, Google is showing webmasters how many of their visitors access their sites in Google search via the Web Light version for slower connections. Please...

How does Yelp’s review solicitation penalty work?

Contributor Joy Hawkins provides an overview of how Yelp’s review solicitation penalty works and explains why you should not ask for reviews. Please visit Search Engine Land for...

Google kicks off the World Cup 2018 with this special logo

Google has produced numerous logos for the World Cup. Please visit Search Engine Land for the full article.

Google makes some clarifications related to mobile-first indexing

Confused about the Google mobile-first indexing change? Google just posted several clarifications. Please visit Search Engine Land for the full article.

This is How Blockchain Could Change Digital Marketing Forever

Some execs think it’s the future universal currency, while others consider it a “disgusting...noxious poison.” What could elicit such extreme feelings in complete opposite directions? Bitcoin,...

Using Human-Centered Design to Create Better Products (with Examples)

To understand what human-centered design is, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes...

Salesforce adds Interaction Studio, integration with Google Analytics 360

Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds. The post Salesforce adds Interaction Studio, integration with Google Analytics 360 appeared...

Hey, email marketers — Take the load off and embrace automation

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines...

Placed launches TV screen-to-store offline attribution

Scale and off-the-shelf availability make the product unique, says CEO David Shim. The post Placed launches TV screen-to-store offline attribution appeared first on Marketing Land. Please visit Marketing...

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