“Digital transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and virtualize more and more aspects of the human experience, it’s hard to find an article or research piece on organizational strategy without running into it.

In many organizations, digital transformation is being led by marketing. It’s the biggest generator of data and the group that puts data to use most often.

But transformation of any sort is hard to do. Companies are struggling, and part of the challenge is having the right people in place to turn big transformation goals into reality.

This guide from Aquent will detail what your team needs to attain a state of true digital transformation, including:

  • Six essential skills, 18 core capabilities.
  • How to spot the right hire.
  • The new “Marketing Buzzword Alert Barometer.”
  • Tips on managing Digital Transformation and improving the Customer Experience.

Visit Digital Marketing Depot to download “The Digital Marketing Hiring Guide.”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.


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