With so many different ways to make money on the internet, it’s important not to fall into the trap of shiny object syndrome. And by this, we mean jumping from one idea to another and trying to get rich overnight. Even if this can be successfully done, it will likely only bring minimal results and only last for a short period of time.
A much better way to make money online is to look at the long-term picture and create a website, or an ad campaign that will continue to provide value, incoming traffic, and revenue for years to come. With virtually an unlimited supply of traffic and advertiser money out there to benefit from, it’s simply a matter of choosing a niche market, then making the most of it.
One such example of an industry that is completely evergreen and will have a never-ending supply of traffic and revenue, is the online dating niche — much like the weight loss and financial markets, they just never seem to die out as more people come of age daily. However, this is an extremely saturated online market as well. If you are going to jump into this area, you need to put in the time and effort to know who your audience is and create the best ad campaigns possible, specifically targeted towards geographic and demographic interest and data.
With all of that in mind, today we are going to walk through the process of how to create a profitable dating and relationship blog. This is a perfect business model or marketing method for anyone to get started with online and affiliate marketing. Even better, this method also doesn’t require a lot of upfront money in the process and is ideal for anyone that would like to focus more on putting their free time and effort getting put to good use.
This process breaks down into the following three steps.
- Know your audience and target demographic
- Have a form of monetization (ie: affiliate2day)
- Promote your site with SEO and social media
Be sure to follow along and consider your options with making money in the world of online dating and providing relationship advice to the millions of people who are searching for these types of resources daily.
The Target Audience and Demographic of Your Site
While it might seem like your audience and the demographics of your site would be anyone who is single and is looking for a relationship, you would be correct, but you would also be way too generic at the same time. Instead, if you want to make money and be able to rank above the competition, you will need to have a very niche specific site that not only caters to a specific gender but also provides them with exactly what they are looking for.
When looking at the type of content to create and how to target an audience, a perfect example of this can be seen in the how to be a good girlfriend article from YouQueen. Their site content is extremely focused, they know who their target audience, and it’s written in a way that provides detailed and actionable tips for anyone searching on the topic.
Some notable examples of top keywords and search phrases that people are searching for in reference to online dating or relationships, can be seen below. When doing any research on these keywords, be sure to look at the additional long tail keywords and other ways that you can spend this into more creative topics while giving the audience exactly what they want.
- how to date your best friend
- how to date yourself
- how to confirm a date
- how to go on a date in the kardashian game
- how to ask someone on a date
- how to go on a date
- how many dates before you become exclusive
- how to date a shy guy
- how to date a mormon girl
- how to write a dating profile
When creating the content for your site, it’s important to always focus on not just your end goal (which is likely to get users to sign up for a dating offer) but to also rank higher in the search results with the most targeted content possible. If you have a site that is strictly focused on kissing, you can cover every type of kissing/making out search phrase there is. You can see a few more examples of these keywords below.
Sticking with this same concept, you can use any of the most searched for phases at the beginning of this section, then plug them into Google and see more “related searches” like the ones above. For best results, create one super long article with all of these topics covered, or multiple articles (2,000+ words in length) and link each of them back to each other on your site.
How to Best Monetize Your Site Content
The great thing about creating dating tips or relationship blog, is that there are plenty of ways to monetize your content. At the most simple form, you can always through Google Adsense ads on your site and make a small portion of the revenue generated, or you can promote individual dating related offers or actual dating sites in themselves. In most cases, going with an affiliate offer to send leads to a dating site is probably the best option — since that is likely what your audience is interested in.
Also mentioned earlier, the online dating space is absolutely saturated with content, competitors, money, and advertising options — however, there is still plenty of room to compete and make money as well. There are many well-known brand name US dating sites, many of which you probably already know and maybe even use or promote. The same holds true for dating outside of the US. If you are only targeting the USA or just English-speaking countries, you are missing out big time! Take a look at this list of the world’s most single countries.
- BRAZIL, 10%
- KENYA, 15%
- SOUTH AFRICA, 24%
- RUSSIA, 25%
- CANADA, 27%
- U.S., 28%
- ITALY, 29%
- JAPAN, 31%
- BRITAIN, 34%
- SWEDEN, 47%
To make all of this easier to follow, we will use Affiliate2Day as our example affiliate program for monetization on a dating tips or relationship blog. Like many other affiliate networks or CPA-driven platforms, Affiliate2Day is a dating-specific network that offers compensation when someone joins one of their dating websites.
If you don’t already have an affiliate account with them, you can create one by clicking here.
Most of my site readers should already be familiar with the process of affiliate marketing and how to set up their first campaign. You simply join a program, grab your affiliate link, and post it to your site. For a program like Affiliate2Day, it would be best to place call-to-actions throughout the content on your site. If you were going to promote the dating offers through paid marketing and media buying, then using unique landing pages that cater to different demographic audiences and their interests would be best.
When attempting to make money with a dating and relationship blog, it’s important to keep your efforts focused on one common call to action. Either use a solution like Google Adsense, an individual product/service, or a specific dating website. Too many options can lead to site readers being overwhelmed and simply leaving your site. This can also be a headache for tracking site earnings as well.
In reference to making money with Affiliate2Day, affiliate partners have three monetization methods to choose from.
- Pay Per Sale: 25% of sales amount + $25 sign-up bonus
- Pay Per Lead: $6 to $8 per lead generated
- Pay Per First Order: $150 to $250 per first order
If you aren’t sure which monetization method is best for your site, I would recommend going with the “up to $8 per lead” option, as this will give the best results overall while also letting you know the type of data and leads you have flowing through your site. Higher quality sites and leads would likely benefit more from the “$250 per first order options. You can also contact your affiliate manager to change to a different payment structure at any given time.
Another way to make money with Affiliate2Day, is to refer other site owners and affiliate to their network, and then earn a 10% commission from each lead sent back to A2D.
Now that we have a content monetization method in mind, we can now move onto the content promotion part.
Attracting New Site Visitors with SEO and Social Media
Creating a website or a blog is extremely easy. Content creation is also very easy as well, and can even be outsourced if you don’t know what you are writing about. One of the most important factors when attempting to make money online with a website or a blog, is knowing how to get a consistent flow of new visitors to your website.
Two of the most common and effective ways to accomplish this or through the use of SEO and social media. As mentioned earlier, ranking at the top of Google for any type of generic term is nearly impossible. This is why you are going to have to get creative and unique with the type of content you create. We recommend you go after long tail keywords and make your content as specific as possible, not only so you can target your audience, but also make it more likely that they will take action when they get to your site.
However, there are better ways to approach this process. For example, using a tool like SEMRush, we can plug in any dating or relationship blog and see what keywords they are currently ranking for. We can also see their placement in Google, how many people search for that phrase monthly, the difficulty in ranking for that keyword, and also a direct link to the article that is ranking. Obviously, you don’t want to copy the content on these sites, but instead, study the long tail keywords that are ranking and getting traffic, which you might not have found otherwise. You can see an example of all of this below.
At the same time, if you are completely against the idea of waiting around for your site to organically rank in Google, you can also focus your efforts on social media. Twitter, Facebook, and Pinterest are three of this hottest social platforms for building a following around relationships and advice — and Facebook Ads is ideal for targeting singles based on their interests and locations (think custom landing pages here).
No matter what method you choose, understand that it’s all about the time and effort that you put into your content, call to actions, and link building/promotion efforts. With more than a billion active sites on the internet, creating a site and content means nothing — it’s all about the value, delivery, and getting it in front of the right audiences.
Can You Really Still Make Money in the Online Dating Space?
Without a doubt. Just ask any of the top dating affiliate platforms on the internet today, and they will tell you they are paying out thousands of dollars per month to hundreds, if not thousands of their site partners — and best of all, affiliate marketing is paving the way. This means you can test different dating sites, content offers, and traffic sources, to see which work best for you.
As always, I can only provide you with so much information and details. To see real results, you need to actually put all of this into action. If you haven’t started a website or blog yet, follow this guide, and feel free to shoot me an email when you get started. I would love to hear about your online success!