Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Amazon advertisers are in the market for campaign automation tools
Oct 26, 2018 by Barry Levine
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.
- Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Oct 26, 2018 by Amy Gesenhues
Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology.
- Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
Oct 25, 2018 by Barry Levine
The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.
- Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU
Oct 25, 2018 by Robin Kurzer
The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.