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Hey everyone, I’m Neil Patel, and today, I’m going to share seven ways you can increase your e-commerce sales by over 50%.

Tip #1: Focus on one product.

You do not need to be selling millions of products like Amazon to do well.

I met a lady who makes high heels more comfortable selling insoles.

She has one product, and that’s it. Do you know how much she makes?

Well into the seven figures per year. You don’t need a lot of products to do well.

If you’re on Shopify, you can use Oberlo, and that’ll help make it, so you don’t have to worry about the logistics.

If you’re only doing one product, your life becomes so much easier. Focus on one product that solves a pain point.

#2: Upsell and downsell.

It’s easier to get someone who has bought from you once to spend more money with you than it is to get new people to buy from you.

If you’re selling insoles that make women’s shoes nice and comfortable, your upsell could be a pack of three instead of just one.

That’s an easy upsell.

Doing simple things like that will increase your lifetime value, which will open up more possibilities.

#3: Advertise.

Facebook advertising and Google AdWords both work extremely well in e-commerce marketing.

Facebook ads and Google ads are a great way to boost your e-commerce sales, and you if you’re not sure where to get started with Facebook ads or Google ads, leave a comment below and I’ll answer you, and I’ll give you feedback on how to run the perfect Facebook ad campaign or a Google AdWords campaign.

#4: Leverage subscriptions.

Make sure you offer subscription options. For example, if you’re selling makeup or lipstick, people are gonna run out of it. The question is just when? So why not give them an option where they can subscribe and continually get new makeup?

If you’re using Shopify, you can use a tool called Recharge to make your product a subscription.

#5: Recover abandoned shoppers.

In 2017, roughly 75.6% of shopping carts were abandoned.

So, you need to make them come back and buy.

How do you do that?

Recovering abandonment solutions, such as collecting their emails.

When someone’s buying from you, you’re probably collecting their name and email first before you’re showing the credit card information.

You can do things like exit intent offers, using tools like Hello Bar, where you show them an exit offer saying, hey, thinking about leaving?

Put in your name and email and I’ll send you a 10% off coupon or a free shipping coupon.

#6: Optimize your checkout process.

Baymard did a study on checkout pages.

They found when companies optimize their checkout pages, they made an extra 260 billion, that’s not million, that’s billion with a B, extra dollars.

Don’t forget to optimize your checkout process.

The way you do that is by first removing unnecessary fields.

Why would you ask someone for their name and email and address multiple times?

That’s unnecessary. Keep it simple.

The other way you can optimize your checkout process is by making it two-step.

#7: Leverage a referral program.

If someone’s buying from your e-commerce site, they probably know other people have the same problem and need your solution.

Create a referral program, and you can do this through ReferralCandy.

You can do simple things like, get 20 bucks when you refer someone that also signs up and buys.

The key with a referral program is to incentivize both the person giving the referral and the person accepting the referral.

Follow these seven tips, and you should generate at least 50 plus percent more in sales.

Leave a comment below and say, hey, here’s my e-commerce store.

Which one of these tips should I be using first?

I’ll respond telling you which one you should do first, second, et cetera, so that way, you’re doing the ones first that are gonna create the biggest ROI.

And I can’t just tell everyone, hey, go do them in this order, because it varies for each and every single e-commerce site out there.

But if you leave a comment, I’ll make sure that I give you a detailed response that’ll help you grow faster.

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24 COMMENTS

  1. Hello Neil,

    Thank you for the awesome content

    I am selling a Hair loss treatment. I am wondering if I should make a facebook ads offering a discount cupon of 70% and then sending them to a landing page where they put their email in to get the cupon.

    Or Should I first make educational posts about the product before giving discounts ? Like " How to stop losing your hair ? "

  2. Great video, Neil! Thanks for posting! So funny that you started the video with a product for insoles to make high heels more comfortable. Love it! We have a new product that is a woman's fashion shoe that can be customized by color and material. We are in R&D now and have almost finished our prototype development. Everyone who sees our prototypes so far loves them and we have gotten several unsolicited offers to invest. What would you suggest for a brand new ecommerce direct to consumer one- product company with a completely new and unique product that women love? (I have no e-commerce experience so I am trying to learn as much as I can before we launch in 2019!) Thanks!

  3. I have 2 questions more

    1) As i told you my product is phone accessories, what are your views on selling online in bulk (wholesale). I think very less no. Of people are doing or may be its not working really well…i am weak in analyzing actually.

    2) should i add adsense to My e-commerce site??

    I know both questions are totally different😬

  4. Hey, the thing is i am having my e commerce website. It is almost done …the products are uploaded … optimized my checkout page

    The products are reselling products ..and the question coming in my mind is that why would people buy from my site, there are alot of other websites

  5. Can you give examples to these scenarios
    Understanding what are you looking for with a 3PL?
    How many orders per day would be fulfilled?
    What is the weight of your product (Smallest, Largest)?
    What is the size of your product (Smallest, Largest)?
    Are your products associated with any special requirements?
    How many products would be stored at the facility (total SKUs)?
    Would you require any bulk shipments from the facility (TL or LTL)?
    How would your orders be processed (do you have an online website)

  6. Hi Neil — I am running ads for ecom website for 'digital posters' in Denmark. Can you please suggest what strategy should I follow? My funnel is

    1 – google PLA ads
    2 – google search ads
    3 – Facebook Reach/Lead ads

    Build a list from 1-3 and then

    4 – Remarketing Google Display ads
    5 – Remarketing Facebook ads
    6 – Emails

  7. Neil, I have my first product to sell on Amazon: slime kit I have set a shopify store for it and also have a content wordpress site to talk about content and recepies. What would be your advise to boost sales> Focus on content ou on the store? go to google ad or facebook ad?

  8. Hi Neil, You are doing awesome work through your videos and blog posts.

    I have gone through comments in this video you said that shopify is best for ecommerce, but as per my point of view for freshers and struggling people like me its costlier platform to start. Am I right?

  9. Hello Mr. Neil Patel, This is James Secord and over the last couple short months I have decided to have my online business. Of course, a ton of people out there to try to learn from, but you are one that I follow most. Can you help me get started with advertising my ecommerce site on Facebook and Google AdWords? I don't have much of a budget yet, but probably can afford some start up advertising. I must find a way. Thanks.

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