Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Compare 22 top customer data platform vendors
    Dec 3, 2018 by Digital Marketing Depot
    Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration.
  • Dangerous misconceptions about data breaches
    Dec 3, 2018 by Marty Greenlow
    Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.

Online Marketing News From Around The Web:


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