AdMob is Google’s advertising platform for promoting and monetizing mobile applications (apps). Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent i AdMob can be used for Android and iOS apps. AdMob allows developers to monetize their app(s) by displaying in-app ads from other advertisers. You can set filters to ensure the ads being displayed are relevant to your app users. You also have control over the types of ad formats you allow.nsights through Google Analyticom Mobile App AdMob.
How Does AdMob Work:
AdMob can be used for Android and iOS apps. You can set filters to ensure the ads being displayed are relevant to your app users. You also have control over the types of ad formats you allow. Choose from banner ads, full pages interstitials, video ads, and native ads.
AdMob also offers a comprehensive mediation platforms which allows developers to manage and mediate ad requests out to more than 40 third-party network. This helps to maximize your app monetization.
AdMob’s platform does majority of the work for you so you can focus on improving your app while making money from it. AdMob can be used with all of the top platforms: Android and iOS, with support for leading game engines such as Unity and Cocos2d-x. AdMob’s integration with Google Play services pushes automatic performance improvements to Android apps without additional SDK changes. AdMob enables app developers to monetize their apps with a variety of formats, including banner, interstitial, native, and rewarded, with wide-ranging media including text, image, video, and playables. You can also use AdMob Mediation to maximize your fill rate and increase your earnings by mediating ads from over 40 ad networks. With AdMob’s mediation platform, you can enable ad network optimization (ANO) to automate reporting across networks and to generate the highest possible CPM from your mediation stack. Developers also use AdMob’s free campaigns feature to serve their own house ads within their apps.
AdMob requires you to have both a valid AdSense account and Google Ads account. All future AdMob ad serving and payments will be linked to these accounts for monetization purpose.
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