Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system.

Why you should care

For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to the advertiser’s marketing automation and CRM systems. It also offers analytics to measure how the leads perform.

“This turnkey, automated process ensures non-marketable and duplicate leads never enter a database and provides sales and marketing teams with more high-quality leads,” writes Integrate.

Microsoft, an early user of Integrate’s Facebook native connector, says the solution gives its team a layer of automation and intelligence that results in more valuable Facebook leads, and it also provides them with the ability to measure their impact down-funnel.

“Social is a high-volume, high-velocity demand generator for our team,” said Microsoft’s director of digital acquisition Anika Kaulius. “It’s important for us to have a clear picture of how these marketing efforts contribute to revenue.”

More on the news

  • Tenable, another brand, also offered comments on Integrate’s social integrations, claiming the platform made their B2B marketing efforts easier and more efficient.
  • The integration with Facebook follows Integrate’s LinkedIn solution that was launched last November.
  • Integrate CEO Jeremy Bloom said the spike in spending across social channels by Integrate customers helped drive the decision to expand Integrate’s social footprint.

This story first appeared on MarTech Today. For more on marketing technology, click here.


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