Stuck on how to create an Amazon Affiliate Site? You can easily create one in 4 easy steps.

My name is Doug Cunnington and I run the website Niche Site Project and I’m here to help you start a site that can to change your life.

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You may have heard of niche (or authority) sites and how much passive income you can make from them.

You may even started researching what niche you’d like to have a site in.

I’m here to tell you the 4 easy steps to creating a niche site and start creating income that comes easily.

This is the Definitive Guide to Create Successful Amazon Niche Sites

It’s a roadmap of sorts that will help you navigate your way to a Niche Site.

There is a ridiculous amount of information out there about niche sites. A lot of it is really old and out of date. This page is up to date and I take the time to make changes as time goes on and things change. (I actually got started by following Pat Flynn’s Niche Site Duel – the first one – a full 3 years after it started! Whoops!)

It’s different from other guides because I use Project Management Best Practices to continuously improve the process. (I’m a certified Project Management Professional – recognized by PMI.)

So, what are the 4 steps?

First thing you want to do is pick a niche. It sounds simple, but a ton of people get stuck on this step. Watch my video on picking a niche site if you need any help.

This is the most important phase of the process. Every single part of the process is dependent on choosing a niche that targets a group of willing buyers.

You can’t make the process work if you don’t have a commercially viable niche or market.

I like to say, “You need to intercept a customer on the way to make a purchase on Amazon.”

The people visiting your website will be buying something no matter what – so you just need to help them make that buying decision.

You must determine three things to confidently create a niche site monetized with Amazon.

Are products in the niche available on Amazon?
Is the niche big enough?
Is the competition level acceptable?
The first one is easy. You can simply head over to Amazon and search for some products in the niche or market.

Within a few moments, you’ll know exactly what products are out there, plus you can quickly see some related items on the product pages. In less than an hour, you should be able to generate a list of dozens of products on Amazon.

Next is setting up your site. Watch my playlist here for niche site tear downs if you need any ideas.
Luckily, this portion is less of an art and more of a science. That is to say, I can treat this section rather mechanically – I can finish this step and build out the infrastructure in less that 60 minutes.

Yeah, I know some people will disagree with me. These are essential steps but nothing is set in stone after you build out the framework.

The steps to set up the infrastructure are to:

Select a Domain Name
Set up a Hosting Account
Select a WordPress Theme
The days are long gone where you need to find an exact match domain name. An exact match domain is where the domain is the exact KW phrase that you are targeting.

I don’t recommend using exact match domains anymore.

Choose something that is easy to spell and not confusing to say aloud. Like, don’t use a number because you have to explain if it’s the digit or the word spelled out…and don’t use hyphens…

After that, publishing content is huge. This is a crucial step that mastering is going to get you a lot of success.

Last, is getting traffic. Getting traffic can seem difficult, but I have some tips and tricks to getting traffic that I highlight in the video.

There is a lot of noise out there about link building. (Yes, you can outsource link building, but it’s really important to understand the process first hand. You can’t effectively outsource a task if you don’t fully understand the process.)

A basic link building campaign includes:

Social Profiles
Blog Commenting
Guest Posting

That’s it, you are on your way to creating a niche site!

If you have any questions, please leave a comment.

Don’t forget to LIKE and SUBSCRIBE for more videos and content.

DOUG CUNNINGTON, PMP writes about SEO, productivity, project management, and niche sites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more.

I am an internet marketer and a Project Management Professional (PMP, certified in 2008 by the Project Management Institute).



  1. I want to say thank you for the very well done video. Im in the beginning stages of starting with affiliate marketing and have already seen how many youtubers or websites give very vague information on how to help get started. Athough yours was short and sweet, it had some very useful information and was really well done. Again, thank you.

  2. Your video is informative and useful but one question that intrigues me for a couple of weeks is that so far as my knowledge goes "e-mail marketing" is not allowed in an Amazon niche site, so in that case how do I add "contact me" page on my niche Amazon site? What could be the balanced approach? Secondly, I tend to be a freelance blog/article writer and, therefore, what if I add a "Hire me" page on my site and while commenting on other niche blogs for building the relationship and at the same time approach them related to this option then does it go against the Amazon's ppolicy?

  3. Hi @Doug sir. I have been following you for 3 months and after reviewing your article and watching your videos, I decided to start my own Amazon affiliate website about 3 weeks ago. Uptil now, I have done the following things:
    1: Have a website
    2: Already picked 2 niches, and wrote about 12 articles on it, but those articles are not published yet.

    I am worried about the traffic and Amazon Associate account because they have mentioned that we have to sell a product within 120 days, so what I do??? Can you please help me in that, do I need to publish all those contents? Please reply and drop your email, so I can better take a benefit from you in this regard

  4. Im just starting haven’t made my first income yet. I don’t know what the mínimum amount of purchases one has to make from your links bro receive payments I heard it was 3 purchases but I’m reading different in other places to start I thought I’d get people to ask me what they want from amazon so I can put it on my website so if you’re interested in helping me out get in touch with me I’ll put it on and I’ll help you out any way you need

  5. Hello Doug, great content and very well put. On step four (Promoting the site) do recommend outsourcing this task to some else, who knows how to get the word-out? Thanks


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