Google’s March 2019 core quality update: Stories of recovery

On March 12, Google released an update to its algorithms that had a significant impact on quite a few sites across the web. Many, but not all,...

Optimizing for Searcher Intent Explained in 7 Visuals

Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You're...

Let Customer Reviews Drive Your Conversions

Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates?...

How call tracking is becoming ‘conversational intelligence’

Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries,...

The rise (and further rise) of Google My Business spam

Back in 2017, Google proudly told the world that it had eradicated 70 percent of all fake Google Maps listings in the two years prior. They put...

New personalized, Shopping Actions-enabled Google Shopping debuts in France

A look at the new Google Shopping now rolling out in France. Source: Business Insider France Google’s overhaul of its Shopping portal began rolling out in France this...

3 key components of mobile audience marketing

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for...

SEOs frustrated by Google’s belated pagination announcement

This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing...

Mobile app ad fraud scheme stuffed banner ads with multiple video players

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad...

Google apologizes for rel=next/prev mixup

Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until...

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