What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the...

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

Small businesses haven’t yet invested much in voice search or optimization for virtual assistants, but they’re bullish on voice as a marketing channel. That’s according to...

Taking your digital advertising in-house? Start with the right people and tech

Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are performing? Are our ad budgets...

Google doc rekindles myth that click-through rate affects rankings

The debate around whether Google uses click data, CTR,  for core ranking will not die. No matter how many times Google will outright say they do not use...

Eyelevel.ai launches contextual ad platform for chatbots

A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversational ads. Eyelevel.ai’s platform is...

The Influence of Voice Search on Featured Snippets

This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out...

The Dummies Guide to Enterprise Customer Data Platforms

The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and...

Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time...

SEO Channel Context: An Analysis of Growth Opportunities

Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large...

Google Search Console sending alerts for big ranking, traffic drops

Google is now sending alerts and notifications from Google Search Console when it detects a “substantial drop” in clicks to your website from the Google search results...

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