Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search...

Adobe adds a Progressive Web Apps builder to Magento

A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its...

EU copyright directive nearing final form as Google tests stripped-down news SERPs

The final language of the EU Copyright Directive will reportedly be released next week. The directive seeks to “harmonize” copyright law across Europe. However there are...

Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday shoppers spent record-breaking...

SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing...

Kiip partners with Purchase Decision Network to make shopping list data available to its...

Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That...

Join your tribe at MarTech

Customer expectations are rising. Management is demanding results. And the technologies to satisfy them both are evolving faster than most organizations can implement. Sound familiar? Then we...

The explosion of PAA: Answering questions is the new way to dominate search

A number one organic ranking in search results isn’t what it used to be. In the olden days of 2014, a number one search ranking meant you’d...

Gartner: What the post-disruptive marketing landscape will look like

Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled...

SearchCap: Google blog comments & People also ask in Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing...

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