Back to Basics: How every marketer can tame the analytics beast

For most marketers, analytics exists in a magic Pandora’s box, encompassing everything from CPCs to CTRs, from algorithms to artificial intelligence, from machine learning to quantum computing...

Is Google Image Search launching a new design for image preview?

Google appears to be rolling out a new design for the previews within image search results. When you click on an image, instead of loading the preview...

People Ask Their Most Pressing SEO Questions — Our Experts Answer

We teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries,...

How to create an ROI-based management approach for paid search success

Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has the critical ability...

Step up your multichannel marketing game

Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss...

Google Used Search Data to Create This Report for Navigating the Holidays

Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos. Here in the U.S.,...

Agencies say search, social spend will rise, but increases target 5 platforms

Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this year, but increases will be concentrated...

Here’s why a disciplined story is so vital to digital transformation success

You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great new experiences, and...

Marketing Day: SMX East agenda, Facebook event tracking, Squadhelp & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile is taking over the...

Father’s Day Google logo with colored handprints and dinosaurs

Happy Father’s Day to all our dad readers! Please visit Search Engine Land for the full article.

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