Google apologizes for rel=next/prev mixup

Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until...

Cognitive biases: How to get people to prefer your business

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we...

The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll...

Google’s neural matching versus RankBrain: How Google uses each in search

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how...

Reaching the elusive digitally-driven millennial consumer

Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to...

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

There are numerous surveys about smart speakers. However, new data from Kantar Worldpanel is unique in comparing attitudes and behaviors of Google Home and Amazon Alexa owners. The...

Why people are essential to B2B marketing success

If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something...

Amazon to introduce video ads in mobile-app search results — report

Amazon.com is starting to roll out video advertising on its smartphone apps. Currently, nearly every search result yields a graphical ad unit at the top of the...

What marketers can do next time a major social network (ahem, Facebook) goes down

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so...

Google launches News Initiative subscriptions lab for publishers

The Google News Initiative (GNI) is one year old. In a blog post Wednesday, Google News VP Richard Gingras detailed the company’s efforts to support journalism and...

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