Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website,...

Learn how one startup doubled CPL and saved money

Stop me if you have heard this one before: We want the cheapest lead possible. One consistent theme that I hear from startups and international brands is people...

Machine vs. man: What really matters for SEO success

Old methods of dynamically generating content and other quick hacks no longer result in long-term, sustainable SEO performance. Gone are the days of low-quality ghostwriting as a means...

Google lets users see their related search history with new card

Google is now rolling out a new feature in search named “your related activity.” This feature lets signed in Google users pick up on previous searches...

Opinion: Google Partners Program incentives should include actual client goals

I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how things are going these...

In-depth with Bing Webmaster Tools — the definitive guide

You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search...

What is attribution modeling?

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models are used to assign credit...

SearchCap: Google activity card, Google Assistant updates & SMX West

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google lets user see...

Here’s why a disciplined story is so vital to digital transformation success

You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great new experiences, and...

Google may be headed for victory in EU right-to-be-forgotten indexing appeal

Google appears poised to win an appeal of a 2015 decision of French privacy watchdog decision that data to be removed from Google’s EU index under...

Must Read

- Advertisement -