A beginner’s guide to building a freelance portfolio

Your freelance portfolio is the most crucial marketing tool you have as a freelancer. But if you’re a beginner freelancer, you can run into the dreaded Job Seeker’s...

3 common buyer’s remorse purchases (and how to avoid them)

So you spent a small pile of money on something you THOUGHT you wanted — only to realize later you could have gone without it. Congrats! You have...

The inexact science of how Top Performers make everything look easy

There’s an Italian concept called “sprezzatura,” which means “a certain nonchalance, so as to … make whatever one does or says appear to be without effort.” It’s...

If you’re not updating ROAS and CPA targets frequently, you’re missing out

Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Please visit Search Engine Land for the full article. ...

Google announces new features for retail advertisers at SMX Advanced

A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements. Please visit Search Engine Land for the full article. ...

7 helpful posts from /r/personalfinance

One of my favorite things to read is /r/personalfinance. Here are seven of my favorite posts from the sub — and what YOU can learn from them. 7...

Measuring the quality of popular keyword research tools

Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console. Please visit...

Building links in boring industries

Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign...

SearchCap: Link building for boring industries, Google’s 45M notifications to website owners & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full...

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in...

Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the...

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