ironSource releases new platform to track playable ads’ metrics

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app video ad platform ironSource is announcing a...

Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

It's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to...

SearchCap: Google quality guidelines released, so long Adwords, Yext gets heard & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare the top marketing automation...

Marketing Day: Facebook video feature, Twitter API, new ironSource platform & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Smart content execution will net...

Facebook Misses Q2 Earning Estimates, Showing No Growth in the U.S.

Facebook has had quite the tumultuous year. From election interference on its site, to the improper harvesting of personal user data, to CEO Mark Zuckerberg's multiple appearances before...

Compare the top marketing automation tools and platforms

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in...

Facebook rolls out social video feature Watch Party to all Groups

Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple...

7 Ways IoT Is Changing Retail in 2018

You walk into a store in search of new sunglasses. As you enter, your smartphone pings, and you open it to find a map, showing you where the...

Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned...

tanuha2001 / Shutterstock.com Advertisers are continuing to shift ad dollars from Facebook to Instagram — resulting in an astounding amount of growth for the Facebook-owned app compared to...

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