Marketing Day: SMX East agenda, Facebook event tracking, Squadhelp & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile is taking over the...

Flexible Schedules: The Good, Bad, & the Surprising

There’s plenty of science to suggest flexible work schedules are critical for happier, more productive employees, and a more successful company overall. For instance, take a look at...

How to Diagnose Your SEO Client’s Search Maturity

One of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because...

Report: Just 3% of CMOs are currently optimizing for voice search

Only 3 percent of chief marketing officers have tailored their SEO strategies to optimize for voice-enabled search, though 75 percent say they plan to do so. QueryClick’s “CMO...

Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year

Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads. Earlier this year, the site had banned...

How to Get Your Boss to Actually Listen to You

Bosses don’t know everything. Even the most empathetic leaders need feedback to understand the specific challenges their employees face. Unfortunately, plenty of workers — especially those new...

The 3 best IRAs to open in 2018

I got this question from a reader named Kelsey a while back: “I haven’t started a Roth IRA yet, but I intend to once I graduate from college....

How to create an ROI-based management approach for paid search success

Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has the critical ability...

Facebook enables marketers to set up app event tracking without having to add code

App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them set up app event...

The Ultimate Guide to Email Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing...

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