Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Mozzers believe in doing good, whether we’re helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly...

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to...

IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech Lab’s ads.txt file, the app-ads.txt support...

What are you seeing? Help us analyze Google’s March 2019 core algorithm update

The March 12 2019 Google core update is still very fresh for most of us right now. It is still too early to tell exactly if there...

Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave...

Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive...

SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations

Senior Director of SEO at Apartments.com, Jordan Silton, was a panelist during the SMX West “Enterprise SEOs, Unite!” session. Tactical and technical approaches for large enterprises...

Brands lose consumer trust over ad trickery

We all fell for it at first. We’d search for something online, and the combination of an intriguing headline and a provocative photo, down there in the...

Regression analysis to improve Google Ads performance

Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand out in your...

TV ad platforms have some catching up to do

Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times...

Goodbye green? Google testing black “Ad” label in Search

Google found testing a black “Ad” label. Screen shot: @TheBigMarketer It’s been a little over two years since Google last played with the “Ad” label it shows next...

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